The Magic World of Fiction
Jonas Ulrich did not have a precise notion of what a film director is until he became a teenager. However, already as a child he felt a desire to connect his life with storytelling. Ever since he read The Hobbit, John Ronald Reuel Tolkien's famous fantasy novel, Jonas tried to write fanfiction devoted to Middle Earth. The director knew that this magic world of fiction captured him and would not not let him go.
Movies also left their imprint on Jonas' mind and inspired his imagination, such as the original Star Wars Trilogy. Jonas Ulrich adds: "But the understanding of what a director does and the interest in film language came later. A big turning point was definitely watching Once Upon a Time in the West (1968) for the first time at the age of 13 or 14." The director was so impressed with the cinematography that he decided to explore it deeper.
Jonas Ulrich completed a Bachelor in History and Film Studies at the University of Zürich in his home country Switzerland. Though it had nothing to do with actual filmmaking, the director learned a lot about film analysis, theory and history. He remembers: "It definitely influenced me in terms of getting a wider perspective on the art of the cinema, and also watching a lot of really old movies."
Around 2011, Jonas Ulrich, together with a group of his friends who were all fond of making movies but did not really know what to do with this passion and how to raise funding, set up his own production company called Dynamic Frame. By doing that, the group hoped that it would help them to take root in the industry and make a living by producing both commercials and independent projects such as fiction, documentary and music videos. Jonas confirms: "That's basically what happened, even if there were quite a few bumps in the road. The fact that we were young, reckless and got along with very little money definitely helped us not to give up and continue working on our passion."
Aside from a big number of various projects, Jonas Ulrich says that his biggest "achievement" with Dynamic Frame is that he met his fiancée Nicole Boner. She was the producer of the award-winning film People on Saturday (original title: Menschen am Samstag) (2020) and the director admits that the whole film would not exist without her.