Unclear plans for the future
While studying at high school Zhannat Alshanova was dreaming of becoming an interior designer or a journalist. Talking about her background she remembers: "I was definitely gravitating towards something creative and beautiful, however, at the time of my teenage years I couldn't find any suitable university programs in Kazakhstan."
In Zhannat's point of view, her homeland as a country was just too young, therefore the establishments connected with the creative industry and the industry in general had not gained much experience and were unsustainable, as well as Kazakhstan itself. The idea of pursuing a career in the field of filmmaking did not even cross Zhannat's mind because she never thought that she could follow this path for real.
Zhannat Alshanova became an outstanding businesswoman. She has a bachelor’s degree in Business Administration and a master's degree in Marketing. The director comments: "I actually enjoyed my work for some time, but then I felt that it’s not quite right for me." By that time Zhannat had won a scholarship to go to Shanghai and study international business. Back in Kazakhstan she started working in the international department of the university but she quit after 6 months.